Responsive Menu
Add more content here...
Welcome to 2026: A Year of Intentional Purpose

Welcome to 2026: A Year of Intentional Purpose

For years, Better World With Design has been my creative playground. In 2026, that changes. We will move from reactive creation to intentional curation, and we will anchor our diverse interests in a single, focused mission: amplifying voices that have been systematically marginalized in our cultural conversations.

That mission plays out across three core pillars:

  • Design as a tool for social good.
  • Literature as a lens on power and justice.
  • Technology has both promise and peril in pursuiting equity.

This shift doesn’t abandon what made this blog meaningful. The book reviews, photography essays, music discoveries, and design insights that have defined BWWD remain at our core; they’re just being asked to pull in the same direction.

It also marks a structural shift: AEO Decoded, the podcast and educational work on Answer Engine Optimization, moves to its own dedicated site and publishing cadence, freeing Better World With Design to focus fully on design, literature, technology, and community storytelling.

Alongside the written work, 2026 also marks a new chapter for Answer Engine, my music project. The response to the 2025 releases was so good that I'm excited to release more music in 2026, treating songwriting and production as another way of thinking through justice, memory, and place, not as a bid for late-life pop stardom, but as an honest practice of making music and writing words that fit the world we're trying to build.

The Vision: From Playground to Platform

For the past several years, Better World With Design has been exactly what its evolution suggested, a space where design philosophy, social commentary, creative work, and personal reflection intersected without apology. We explored Montaigne's essays alongside web accessibility guidelines. We analyzed Demon Copperhead while discussing Answer Engine Optimization. We celebrated experimental music while documenting rural tech initiatives.

This eclecticism wasn't confusion; it was authentic curiosity. But authenticity without direction can become diffusion. In 2026, we're bringing intentionality to that curiosity by organizing the work around those three pillars and being explicit about whose stories, histories, and futures we’re centering.

The Belfast Stories

Within that, 2026 also introduces Belfast Stories as a recurring BWWD series: place-based essays grounded in Belfast streets, buildings, routes, and sounds, using memory, photography, and narrative to examine how design, class, history, and community shape everyday life.

Feature: Voices from the Margins

The most significant addition to BWWD in 2026 is the Voices from the Margins series, a recurring feature that centers writers, thinkers, and creators whose perspectives have been excluded from the mainstream literary canons and cultural conversations.

This series matters because representation isn't just about who gets published; it's about whose realities are validated, whose experiences are deemed worth preserving, and whose visions shape our collective imagination. For too long, the literary canon has reflected a narrow slice of human experience-primarily Western, primarily male, primarily reflecting the perspectives of the powerful.

Voices from the Margins deliberately seeks out the alternatives: LGBTQ+ writers from the early 20th century who wrote in code and metaphor because openness meant danger. Women authors who published under male pseudonyms or saw their work attributed to men. Indigenous writers documented cultural genocide even as it occurred. Writers of color chronicling resistance and resilience in systems designed to erase them.

What to Expect in 2026

The editorial calendar for 2026 reflects this intentional evolution while keeping the creative range that has always defined BWWD.

Monthly Features

  • Voices from the Margins (monthly): These are public domain writers whose work has been systematically excluded from literary canons, and this will include historical context, close reading, and links to present-day movements.
  • Belfast Stories (monthly): Place-based essays rooted in Belfast streets, bridges, estates, venues, and routes, using memory, photography, and narrative to explore community, class, conflict, and everyday design.
  • Design Philosophy Essays: Design as a tool for social good, focusing on accessibility, equity, and power in digital and physical spaces.
  • Photography Essays: Documentary and experimental photography that traces place, community, and change.
  • Book Reviews: Reading through a justice lens, looking at how authors handle power, identity, resistance, and transformation.
  • Music Discovery: Artists and genres that push against the center, with attention to experimental and historically marginalized voices.
  • Technology and Ethics: How technology mediates justice, privacy, and equity, grounded in data ethics and accessibility work.

Why Public Domain Literature?

A practical note: this series focuses on public domain works, which means most featured writers died before 1955. This isn't a limitation; it's an opportunity. These texts are freely accessible, allowing readers to engage directly without financial barriers. More importantly, this historical focus shows how long these voices have existed and how deliberately someone suppressed them.

When we read Zitkala-Sa's "The School Days of an Indian Girl" or José Martí's revolutionary poetry, we're not discovering obscure curiosities. We are recovering essential perspectives that systematically excluded stories about our literature, history, and culture.

Series and Recurring Themes

Several thematic threads will weave through the year's content:

  • The Documentary Impulse: Connecting historical documentary photography (Timothy O'Sullivan, Carleton Watkins, Alexander Gardner) with contemporary visual storytelling and the ethics of representation.
  • Literature and Resistance: Examining how writers document, resist, and imagine alternatives to oppressive systems, from Indigenous authors chronicling cultural genocide to LGBTQ+ writers creating coded narratives of survival.
  • Design Justice in Practice: Applying design justice principles to real-world scenarios, from web accessibility to community-centered technology initiatives.
  • Philosophy and Everyday Life: Continuing our engagement with thinkers like Montaigne, exploring how philosophical frameworks illuminate contemporary challenges.

Community Engagement

Better World With Design has always been a conversation, not a monologue. In 2026, we're deepening our commitment to community engagement through:

  • Open Resources: All Voices from the Margins features will include links to freely accessible texts, bibliographies for further reading, and historical context documents.
  • Response and Dialogue: Enhanced commenting and discussion features, with dedicated time for engaging with reader responses and questions.
  • Accessibility Commitment: Continued focus on making all content accessible, including transcripts, alt text, and clear navigation structures.

Why Now? Why This Focus?

The decision to center Voices from the Margins reflects both conviction and historical urgency. We live when marginalized perspectives are simultaneously more visible than ever and under renewed attack. Book-banning campaigns target LGBTQ+ content, Indigenous histories, and narratives of racial justice. Educational curricula whitewash historical atrocities. Cultural conversations about whose stories matter remain contested terrain.

Amplifying marginalized voices isn't just about representation, though representation matters deeply. It's about expanding our collective understanding of what's possible, what's been tried, what's been suppressed, and what's been sustained despite systematic erasure.

When we read Zitkala-Sa's accounts of forced assimilation in Indian boarding schools, we're not engaging with distant history. We're understanding the roots of ongoing trauma in Indigenous communities and recognizing the resilience that has preserved culture despite genocidal policies.

When we explore early LGBTQ+ literature written under the threat of criminalization and social destruction, we honor the courage it took to write truth into existence and recognize that many contemporary battles for equality are continuations of struggles that began generations ago.

When we center writers of color documenting resistance and creating visions of liberation, ‌alternative futures have always existed in the imaginations of those fighting for them.

Why Does This Focus Matter?

This shift reflects personal growth: a deeper understanding that neutrality is impossible. After years of exploring curiosity without constraint, I see that freedom without direction can become its own constraint. By choosing to center certain voices and perspectives, I'm not limiting what Better World With Design can be-I'm focusing its power.

Every design decision, every platform choice, and every act of curation reflects a conscious value. In 2026, we will make these values explicit.

Better World With Design has always reflected my values: curiosity, critical analysis, commitment to justice, appreciation for beauty and craft. In 2026, we're making these values explicit in our content strategy.

Maintaining the Eclecticism

The eclecticism remains, but the focus has shifted. Every post, from photography to design, will be connected by a shared, critical lens: attention to marginalized perspectives, analysis of power structures, celebration of creativity as resistance, and the recognition that beauty and justice are not separate concerns.

You'll still find photography essays exploring technical challenges and visual storytelling. Music reviews will continue celebrating experimental sound and genre-defying artists. Design philosophy posts will still range from Swiss typography to contemporary UX patterns. Book reviews will include science fiction, literary fiction, historical narratives, and philosophical texts.

When we explore documentary photography, we'll examine not just technical mastery but also the ethics of representation and whose stories get preserved. When we review music, we'll consider not just sonic innovation but also whose experiments get canonized and whose get forgotten. When we discuss design, we'll interrogate not just aesthetics but also accessibility, equity, and the distribution of power.

Looking Ahead

2026 represents a commitment to showing up consistently with intentional content that serves both personal curiosity and collective liberation. It's ambitious, 52 weeks of focused, researched, thoughtful content. But it's also necessary.

The cultural conversations we need to have about justice, equity, representation, and power require sustained engagement, not just momentary attention. Building a more just world requires understanding how we got here, whose visions were suppressed along the way, and what alternatives have always existed in the margins.

Better World With Design has always been about exploring how we create, communicate, and build the world we want to inhabit. In 2026, we're making explicit that the world we want to inhabit centers justice, amplifies marginalized voices, and recognizes that design, in all its forms, is never neutral.

Welcome to 2026. Let's build something meaningful together.

Practical Details

For those interested in following along:

  • Publishing Schedule: New content every Wednesday, with occasional bonus features on Saturdays.
  • Social Media: More engagement across platforms, with content snippets, historical photos, and ongoing conversations.
  • Archive Access: All content remains freely accessible with enhanced tagging and navigation to help readers explore thematic connections.
  • Community Guidelines: Comments and discussions are welcome, with moderation focused on maintaining respectful dialogue and centering marginalized voices.

Thank you for being a part of this journey. Whether you've followed Better World With Design from its earliest days or you're discovering it for the first time in 2026, your engagement, questions, challenges, and support make this work meaningful.

Here's to a year of intentional creation, sustained engagement, and collective exploration of how we build the world we want to inhabit.

Founder - 

Gary Crossey

10 Countries Milestone — Global Reach Achievement!

10 Countries Milestone — Global Reach Achievement!

AEO Decoded Podcast
aeo-decoded-global_listeners-10

AEO Decoded Goes International: Celebrating Listeners in 10 Countries

It's with genuine excitement that I share our latest podcast milestone — AEO Decoded has officially reached listeners in 10 countries around the world! This global reach demonstrates the growing interest in Answer Engine Optimization as content creators worldwide prepare for the AI-driven search revolution.

For a podcast focused on such a niche topic, reaching this international audience in just a few short weeks is truly humbling. I want to express my deepest gratitude to each and every one of you who has listened, shared, and supported this journey.

Our Global Audience

Our listeners span multiple continents, with the first episode being enjoyed across:

  • 🇺🇸 United States
  • 🇬🇧 United Kingdom
  • 🇳🇿 New Zealand — where we've reached #1 in the "How To" category!
  • 🇪🇸 Spain
  • 🇷🇴 Romania
  • 🇨🇿 Czech Republic
  • 🇩🇪 Germany
  • 🇩🇰 Denmark
  • 🇻🇳 Vietnam
  • 🇨🇷 Costa Rica
  • 🇳🇴 Norway
  • 🇳🇱 Netherlands
  • 🇨🇦 Canada
  • 🇸🇰 Slovakia
  • 🇹🇷 Turkey

Milestone Collection Growing

This international achievement joins our other recent milestones:

  • 100+ total downloads for the podcast series
  • 50+ downloads for a single episode
  • #1 ranking in the "How To" category in New Zealand

What makes these achievements particularly special is the community that's forming around the show. Just this week, a work partner mentioned she went to check out my podcast and discovered she was already following it! These organic connections are exactly what makes this journey worthwhile.

What's Coming Next

As we approach the Season One finale dropping on October 2, I'm excited to announce that our FREE AEO Track Template will help you implement everything you've learned about optimizing content for AI search. If you've been following along, this practical tool will make your AEO implementation significantly easier.

And looking beyond the horizon — I'm thrilled to announce our next podcast series, GEO Decoded, focused on Generative Engine Optimization. Following the same accessible format, this new series will guide you through optimizing content specifically for AI systems that generate new content.

Thank you again for being part of this global community of forward-thinking content creators. Let's continue to build the future of content optimization together!

Listen to the latest episode: AEO Decoded

Listen to the latest episode • AEO DECODED


AEO Decoded — the podcast demystifying Answer Engine Optimization.
Practical, fast-paced episodes with real examples and takeaways

AEO Decoded Podcast

AEO Decoded Podcast

AEO Milestone: 100 Downloads and Season One Finale – Your Free AEO Track Template

AEO Milestone: 100 Downloads and Season One Finale – Your Free AEO Track Template

AEO Decoded Podcast
AEO Decoded Podcast 100 downloads

The Community Behind the Numbers: Your Support Matters

I'm thrilled to share that AEO Decoded has reached a significant milestone of 100 downloads! As we prepare for our Season One finale next week, I want to extend my deepest gratitude to all our listeners who have made this journey possible.

What started as a mission to demystify Answer Engine Optimization has grown into a global community of forward-thinking content creators preparing for the AI-driven future of search. Your questions, feedback, and enthusiasm have been the driving force behind this podcast.

Season One Finale: The Complete AEO Fundamentals

Next week marks the conclusion of our first season with Episode 10: "Measuring AEO Success: Beyond Traditional Metrics." This special finale episode will tie together all the fundamental concepts we've explored throughout the season, providing you with a comprehensive framework for implementing AEO in your content strategy.

But that's not all—I'm excited to announce that all finale listeners will receive a FREE AEO Track Template that you can use to implement everything you've learned and measure your progress. This template will help you:

  • Organize your content: Structure your articles around the question-based format we discussed in Episode 2.
  • Track implementation: Monitor which AEO elements you've added to which content pieces.
  • Measure results: Record metrics that matter in the age of AI search.
  • Plan improvements: Identify opportunities to enhance your content's AI visibility.

What 100 Downloads Means for AEO

Reaching 100 downloads in this emerging field is particularly significant. It demonstrates the growing recognition that as AI becomes the primary interface between people and information, content creators must adapt their strategies.

We've also reached some exciting regional milestones:

  • Top ranking in New Zealand: #1 in the "How To" category.
  • International reach: Listeners in 10 countries and growing.
  • Consistent growth: Week-over-week increases in listener numbers.

Looking Ahead to Season Two

While Season One has focused on the fundamentals of AEO, I'm already planning Season Two where we'll explore advanced techniques, case studies, and practical applications across different industries. Based on your feedback, we'll also be diving deeper into case studies and real-world examples from content creators who have successfully implemented AEO strategies.

Following our successful AEO Decoded format, I'm also excited to announce our next podcast series: GEO Decoded, which will guide you through optimizing content for generative engines. Stay tuned for the launch date!

Your Action Item

As we prepare for the finale, I have one request: If you've implemented any AEO strategies from the podcast, please share your experience. What worked? What challenges did you face? Your insights will help shape our future episodes and resources.

Subscribe now to ensure you receive the Season One finale episode with your free AEO Track Template next Thursday, October 2nd.

Listen to the latest episode • AEO DECODED


AEO Decoded — the podcast demystifying Answer Engine Optimization.
Practical, fast-paced episodes with real examples and takeaways

AEO Decoded Podcast

AEO Decoded Podcast

AEO Milestone: 50 Downloads and Growing – What This Means For Your Content Strategy

AEO Milestone: 50 Downloads and Growing – What This Means For Your Content Strategy

AEO Decoded Podcast

A massive thank you to everyone who's been tuning into AEO Decoded! We've hit 50 downloads this week, and while that might seem modest to some, in the emerging field of Answer Engine Optimization, it represents something significant - a growing community of forward-thinking content creators who recognize that the search landscape is fundamentally changing.

One question that came up repeatedly from listeners this week was: "Is AEO only relevant for technical or educational content?" It's a fair question, and one I addressed in our first episode's Q&A lightning round.

Beyond Technical Content: AEO For Everyone

The short answer is absolutely not! Whether you're a food blogger sharing recipes, an artist selling prints, a small business owner with a local shop, or a corporate marketing team - AEO strategies apply to all content types.

The misconception stems from seeing AI systems as purely technical tools, when in reality they're becoming the primary interface between people and information. When someone asks an AI assistant about the "best coffee shop in Dublin with outdoor seating," they're not just looking for technical information - they want recommendations, ambiance descriptions, maybe even the story behind your business.

Real-World Applications Across Industries

Let's look at how different content creators can benefit from AEO principles:

  • Creative content: Storytellers and artists can structure their work to be discoverable when people ask for specific themes, emotional experiences, or creative inspirations. Imagine someone asking, "Show me a poem about resilience" and having your work featured.
  • E-commerce: Product descriptions can be optimized to appear when consumers ask specific questions about solving problems, rather than just searching for product categories. Instead of just showing up for "waterproof jackets," you might be the answer to "What should I wear hiking in Ireland during rainy season?"
  • Service businesses: Local services can optimize for context-specific queries like "Who can fix a leaking toilet on Sunday in south Dublin?" by addressing emergency availability and service areas explicitly in their content.
  • Personal brands: Consultants and coaches can structure their expertise to be cited when AI assistants generate advice or strategies in their field, establishing authority without direct promotion.

The Principles Remain Consistent

While applications vary, the core principles we've been discussing in the podcast remain consistent across all content types:

  • Question-based structure: Organize information around the specific questions your audience is asking, regardless of your industry.
  • Clear, direct answers: Provide explicit, concise answers immediately after each question.
  • Structured data: Use appropriate Schema.org markup to help AI systems understand what your content is about.
  • Entity optimization: Clearly define the key concepts, people, places, products, or services you discuss.

Northern Irish Wisdom: "Dead On" Content Strategy

As I often say on the podcast (with my distinctive Northern Irish accent), creating AI-friendly content is "pure dead brilliant for users, so it is." When you structure your content to work well with AI systems, you're actually making it more useful for humans too.

The reason is simple: AI systems are designed to understand and deliver what humans actually want. By optimizing for these systems, you're focusing on clarity, relevance, and addressing real user needs - all qualities that make your content more valuable to human readers as well.

The Takeaway

As we continue to explore AEO topics each week, remember that these strategies aren't just for "techie" content. They're for anyone who wants their information to be found and used in the era of AI-powered search.

If you haven't yet implemented the question-based content structure we discussed in Episode 2, that's your action item for this week. Take your most popular piece of content and restructure it around 3-5 key questions your audience asks about that topic. This simple change can dramatically improve how AI systems understand and use your content.

Thank you again for being part of this journey. If you've implemented any AEO strategies from the podcast, I'd love to hear about your results. And if you haven't subscribed yet, each Thursday brings a new 7-minute episode packed with practical advice you can implement right away.

Until next time, I'm Gary Crossey, helping you make your content speak AI.


Listen to the latest episode • AEO DECODED


AEO Decoded — the podcast demystifying Answer Engine Optimization.
Practical, fast-paced episodes with real examples and takeaways

AEO Decoded Podcast

AEO Decoded Podcast