.com domains appear Old Fashioned and Out-of-date
Choosing the right domain name extension for your brand has always had a significant impact on customer awareness and brand loyalty. While .com has been the go-to domain extension for years, it’s no longer seen as the correct option. By choosing a custom domain extension that’s relevant to your industry and mission, you can establish your brand as hip and cutting-edge, rather than old-fashioned and out-of-touch. Newer, more specialized domain extensions like .ai, .studio, and .me have become popular choices for companies and other forward thinking start-ups.
AI companies are not registering .com domains
Despite the wide-ranging capabilities of AI, there’s one thing that many of these companies have in common: they don’t use .com domains for their platforms. Instead, they’re opting for newer, more specialized domain extensions that better reflect their missions and services. Some of the most popular options include .ai, .io, and .tech.
The move away from .com
If you’re a new .com owner, you’re about a decade too late to the party. It’s like still using dial-up internet in 2021. You might as well put on your parachute pants and tease your hair while you’re at it. Okay, I might be exaggerating a bit, but you get the point. Choosing a .com domain these days is like choosing a flip phone over a smartphone. Don’t be that person.
So why are companies moving away from .com? One reason is that .com has become synonymous with traditional, established businesses. While this may be viewed as a positive for some companies, it can also be seen as old-fashioned and out of touch.
Another reason is that .com domains are often seen as generic and lacking in creativity. With so many businesses and organizations using .com, it can be difficult to stand out from the crowd. By contrast, newer domain extensions offer greater opportunities for companies to create memorable and distinctive branding.
How custom domain establish trust
For an online store, a .store domain extension can be a great choice. This extension immediately communicates to customers that they’re visiting an online store, and can help to build trust and brand loyalty.
For a fitness studio, a .studio domain extension can help to establish the brand as a leader in the industry. This extension is memorable and distinctive, and can help to differentiate the studio from other fitness businesses.
For other local businesses, a .city domain extension can be a great choice. This extension immediately communicates to customers that the business is located in a specific city, which can help to build trust and brand loyalty among local customers.
Short-Sightedness of New .com Owners
Given these trends, it’s clear that new .com owners who fail to consider other domain extension options may be short-sighted. While .com remains a trusted and recognizable extension, it may not be the best fit for every company or organization. In order to stay relevant and competitive in today’s rapidly evolving digital landscape, it’s important to consider all available options. By failing to consider other domain extension options, your business will miss out on opportunities to differentiate your brand and create unique branding opportunities. In today’s rapidly evolving digital landscape, it’s important to stay ahead of the curve and choose a domain extension that reflects your brand and mission.